Case Study: Retool achieves a 25% pipeline boost with Koala

How Retool Generated a 25% Pipeline Boost with Koala

The customer, Retool, an application development platform, faced a challenge where anonymous website visitor data was insufficient for identifying quality sales leads. As a product-led growth business, they needed a better way to identify potential customers who were actively researching a purchase on their site. They implemented Koala, an intent data platform, to interpret behavioral signals from their web traffic.

Using Koala, Retool's sales team gained visibility into high-fidelity buying signals, such as visits to technical documentation and integration guides. The solution provided real-time alerts, allowing reps to reach out to prospects at the right time. As a result, Koala helped Retool uncover prospect-level identities for 85% of previously anonymous visitors, close dozens of deals, and achieve a 25% increase in their net-new pipeline.

Retool

George Kunthara

Sales Team Lead