Case Study: Sanity boosts seller outreach and pipeline generation with Koala

How Koala Became the Daily Hub for Sellers

Sanity, a fast-growing SaaS company, needed a solution to leverage product usage and content engagement data to identify high-potential enterprise opportunities. They initially sought a Product-Led Sales (PLS) platform but discovered Koala, which offered a broader view of customer intent.

Koala provided a centralized hub that integrated content engagement, product usage data, and G2 intent signals, giving sales reps a complete view of account activity. The solution was implemented quickly and adopted widely by the sales team. As a result, Koala became the daily hub for sellers at Sanity, driving a significant number of meetings and causing outbound opportunities to surpass inbound leads as their main source.

Sanity

Jon Eide Johnson

Senior Growth Manager