Case Study: Bitly boosts signups and CTR with Koah

Bitly boosts account-wide CTR by 157% with Koah

Bitly, a leading link and QR code management platform, faced the challenge of reaching high-intent buyers directly inside AI conversations as user behavior shifted from search engines to LLMs. After testing several black-box AI advertising platforms that offered limited inventory and no performance visibility, Bitly partnered with Koah to stand up a profitable and data-driven AI-native acquisition channel.

Using Koah's contextual ad infrastructure, Bitly was able to ship highly relevant ads that reached users based on their real-time activities within a vast publisher network. This solution delivered an 8% session-to-signup conversion rate and a 157% lift in account-wide CTR, providing the team with a scalable new channel for qualified signups and proving the value of their investment with Koah.

Bitly