Case Study: LogicManager increases conversions and lowers CPA with Knucklepuck

LogicManager increases paid media conversions 145% with Knucklepuck

LogicManager, an enterprise risk management software provider, faced the challenge of increasing the number of qualified conversions from their Google Ads campaigns while simultaneously reducing their cost per acquisition (CPA). They partnered with the vendor Knucklepuck to achieve these goals.

Knucklepuck's paid media team implemented a multi-step solution that included refining keyword strategies, expanding campaign coverage, and optimizing bids. This strategy led to a 145% increase in paid media conversions and a 50% decrease in cost-per-acquisition for LogicManager over a three-year period.

LogicManager