Case Study: Ballston Business Improvement District improves website usability and SEO with Knucklepuck

Ballston Business Improvement District improves SEO visibility and launches a custom WordPress site with Knucklepuck

The Ballston Business Improvement District (BID) faced the challenge of an outdated and non-functional Drupal website that prevented them from updating content and effectively serving their community. The site's poor user experience and lack of authority on search engines meant the BID had stopped directing its audience there. To accompany a total rebrand, they partnered with their neighbor, Knucklepuck, for a new web solution.

Knucklepuck developed a custom WordPress website with a unique homepage builder and a custom AMS integration for an interactive business directory map. This solution gave the BID complete control over their content, allowing them to quickly post time-sensitive updates, especially critical during the COVID-19 pandemic. The new site dramatically improved SEO visibility, making ballstonva.org a leading resource in search results. The vendor, Knucklepuck, delivered a versatile and functional platform that finally matched the vibrant community it represents.

Ballston Business Improvement District