Case Study: Summa Health System boosts brand preference with Knox Marketing

Summa Health System boosts brand preference by 5% with Knox Marketing

Summa Health System faced a challenge from growing competition from major healthcare providers nearby. To retain and grow its business, it needed to strengthen its brand and patient preference. It partnered with vendor Knox Marketing, which employed its NeuroMarketing testing service.

Knox Marketing developed a new brand message focused on patient empowerment, which was tested using biometric measurements and surveys. This led to the creation of a campaign featuring strong, in-control characters and the tagline "We specialize in you." As a result of this campaign developed by Knox Marketing, Summa Health System achieved a 5% increase in brand preference.

Summa Health System