Case Study: NOPEC boosts brand awareness and membership growth with Knox Marketing

Nopec boosts unaided awareness by 50% with Knox Marketing

The customer, Nopec, is a non-profit utility council that works with local governments to lower costs for its 750,000 members. Despite 12 years of operation, it had almost no brand awareness, as members were automatically enrolled and unaware of their benefits. The vendor Knox Marketing was engaged to address this challenge.

Knox Marketing implemented a two-year brand campaign, first introducing the savings message with a coin-return visual and then creating a spokesman, Mr. NOPEC, to personalize the message. As a result, the campaign boosted unaided awareness among customers by 50% and helped Nopec expand its footprint into 30 new communities while maintaining its existing market share.

Nopec