Case Study: Lake Health boosts unique user sessions by 24% with Knox Marketing

Lake Health boosts unique user sessions by 24% with Knox Marketing

Lake Health, a healthcare provider, worked with Knox Marketing to ensure the success of their new website investment and to significantly grow their social media engagement on Facebook. The challenge was to create an optimal user experience that drove usage and to double their Facebook Likes in one year without losing engagement.

Knox Marketing employed NeuroMarketing biometric testing to refine the website's design and structure, creating a platform with interactive features like physician finders and bill pay. They also executed a schedule of contests and promotions on Facebook. The solution resulted in a 24% increase in unique user sessions, a 23% rise in page views, and Knox Marketing successfully doubled the client's Facebook Likes two months ahead of schedule.

Lake Health