Case Study: High Point Regional Health System-UNC Health Care boosts outpatient procedures with Knox Marketing

High Point Regional Health System-UNC Health Care boosts outpatient procedures by 8% with Knox Marketing

The customer, High Point Regional Health System-UNC Health Care, faced a challenge with limited awareness of its clinical care offerings after a recent merger. Competing against three national healthcare brands, it needed to reinforce its local commitment. Vendor Knox Marketing was engaged to develop a strategic brand campaign.

Knox Marketing implemented a solution called the "We Will" campaign, which featured actual staff making emotional promises to the community across TV, radio, print, outdoor, and online ads. This campaign leveraged local loyalty to build brand awareness. As a result, Knox Marketing helped the customer achieve an 8% increase in outpatient procedures and a 3% rise in inpatient admissions within six months. The campaign's success led UNC Health Care to adapt it for three of its other community hospitals.

High Point Regional Health System-UNC Health Care