Case Study: Crystal Clinic Orthopaedic Center achieves $13 million in net revenue with Knox Marketing

Crystal Clinic Orthopaedic Center drives $13 million in revenue with Knox Marketing

The Crystal Clinic Orthopaedic Center was facing a challenge where prospective patients were delaying necessary joint and spine surgeries. Knox Marketing was tasked with motivating these patients to move forward, thereby increasing surgery volumes for the clinic.

Knox Marketing implemented a multi-faceted campaign using emotional messaging and an integrated media approach. The solution included radio, print, direct mail, and a testimonial campaign supported by augmented reality. This strategy generated $13 million in net revenue for the client, a result so successful that the campaign was suspended to manage the overwhelming lead time for surgeries.

Crystal Clinic Orthopaedic Center