Case Study: Hirschfeld Kraemer boosts website traffic with Knox Design Strategy rebranding and web design

Hirschfeld Kraemer boosts site traffic from 3,628 to 6,045 with Knox Design Strategy

Knox Design Strategy partnered with Hirschfeld Kraemer, a West Coast labor and employment law firm, to undertake a comprehensive rebranding. The challenge was to visually communicate the firm's three distinct areas of work—training, counseling, and litigation—while also reflecting its unique culture and the importance of interconnected relationships.

The solution developed by Knox Design Strategy included a new brand identity centered on three interconnected dots and a bold monogram, which was applied across stationery, signage, and a new website. The redesigned site integrated the firm's blog and resources, improved the training registration process, and featured attorney bios and client stories. As a result, Knox Design Strategy delivered a measurable increase in web traffic, with users growing from 3,628 to 6,045, and improved organic search visibility.

Hirschfeld Kraemer