Case Study: 2X achieves proactive client health visibility with Knownwell

Rapid Growth Brings
 New Challenges—
 and Opportunities

2X, a fast-growing B2B marketing-as-a-service company, faced the challenge of maintaining consistent service quality and client retention during a period of rapid expansion. They relied on delayed, self-reported client feedback and gut instinct for decision-making, which provided minimal real-time insight into client satisfaction. To address this, 2X partnered with the vendor Knownwell to implement its AI-driven platform for customer retention and client health analysis.

The solution from Knownwell provided 2X with proactive, AI-driven insights, enabling early detection of client issues and transforming their quality assurance process. This intelligence-driven approach allowed for precise interventions and informed strategic decisions at the executive level. As a result, 2X gained comprehensive visibility into client health, standardized service delivery across global teams, and enhanced their ability to sustain growth through strategic client portfolio management.

2X

Dom Colasante

Chief Executive Officer