Case Study: Microsoft improves real-time audience feedback with know'N'act

know’N’act helps Microsoft improve audience engagement

Microsoft’s Online Services Division (OSD) needed a faster way to gather feedback on presentations so speakers could understand, in real time, how their sessions were being received. Microsoft turned to know’N’act, which designed a system to capture instant audience feedback on a minute-by-minute basis.

know’N’act implemented a real-time feedback solution that let speakers see granular audience reactions as presentations unfolded, while also making the audience more engaged and participative. The system quickly became a benchmark within Microsoft, driving a large increase in feedback/response rates and leading OSD to ask know’N’act to power similar initiatives across the division.

Microsoft