know'N'act
11 Case Studies
A know'N'act Case Study
Compass Group, a global leader in catering and support services, wanted a more innovative way to capture customer feedback at points of consumption such as cafeterias and dining halls, especially around individual menu items. They turned to know’N’act and its real-time customer feedback approach to gather actionable insights directly from diners’ smartphones.
know’N’act powered a campaign that let users submit detailed feedback on menu items in real time, which was then displayed on onsite monitors for other customers to see. This increased transparency and accountability across food stations, while giving cafeteria management immediate insight to address issues on the spot and improve the customer experience.