Case Study: BNP Paribas achieves a 250% increase in Mes Comptes simulator visitors with Knowmore K-STUDIO

How to facilitate the demonstration of My Accounts mobile app by the BNP Paribas advisors

BNP Paribas was facing a challenge with its "Mes Comptes" banking application. The bank wanted to enable its branch advisors to effectively demonstrate the app to customers and prospects, while also giving users a risk-free way to practice without using their personal accounts. They sought a fully interactive, identical demo that was easy to update and accessible online or offline.

To address this, BNP Paribas partnered with vendor Knowmore and used their K-STUDIO solution. This platform created a virtual, clickable replica of the live application that met all of the bank's objectives. The implemented solution was highly successful, resulting in a 250% increase in unique visitors to the simulator, reaching 24,000 per month.

BNP Paribas