Knowmad
18 Case Studies
A Knowmad Case Study
Mallard Creek Polymers, a specialty chemical manufacturer, needed to support its sales plan for acquiring new customers and expand digital engagement and cross-selling with its existing client base. To meet these business goals, they partnered with Knowmad to increase organic search traffic, total web traffic, and overall lead volume through digital marketing.
Knowmad implemented an annual campaign that began with an SEO-focused blogging strategy and website optimization for conversions. Midway through the year, the strategy pivoted to include a quarterly newsletter and a greater focus on content creation to enhance the customer experience. The campaign drove a 50% increase in organic traffic and a 26% increase in website conversions. Most significantly, these efforts supported a 122% increase in sales revenue for Mallard Creek Polymers.