Case Study: Whirlpool breaks down research silos and speeds smarter decisions with KnowledgeHound

Whirlpool - Customer Case Study

Whirlpool partnered with KnowledgeHound to help its consumer insights team break down research silos and make it easier for cross-functional stakeholders to find and use customer information. Because Whirlpool’s research was organized by region and stored across many files and formats, teams struggled to quickly access the reports, survey data, and videos they needed to make data-backed decisions.

KnowledgeHound provided Whirlpool with a user-friendly search and visualization platform that centralized research and enabled self-service access for product, marketing, and sales teams. With KnowledgeHound, Whirlpool improved adoption and collaboration across the organization, reaching 600+ registered users, 50%+ repeat usage among active users, and 250+ average monthly searches.

Whirlpool

Lesley Frakes

Consumer Insights Manager