Case Study: IEH Laboratories monetizes training content and boosts organic search with Knowledge Anywhere

IEH Laboratories boosts organic search 132% with Knowledge Anywhere

IEH Laboratories, a leading food safety consultancy, faced the challenge of monetizing its training content while keeping it accessible for busy professionals. To address this, they partnered with the vendor Knowledge Anywhere, utilizing its Learning Management System (LMS) eCommerce features to create the IEH Academy.

Knowledge Anywhere's solution enabled IEH to offer free monthly webinars that funneled attendees into a portal where they could upgrade to paid courses. This strategy successfully generated significant revenue and built client relationships. The measurable results were substantial, including a 132% increase in organic search traffic and a 66% rise in direct search for the academy's website, directly boosting marketing leads and conversions.

IEH Laboratories