Case Study: Arla achieves faster global recipe localization with Knowit's AI Translation Service

Arla reduces localization costs by up to 60% with Knowit

The customer, Arla, faced the challenge of manually translating thousands of recipes for global markets, a process that was time-consuming, expensive, and struggled to capture local cultural nuances and flavour. Knowit, in partnership with Google, developed an AI Translation Service to address this.

Knowit's solution integrated AI directly into Arla's editorial interface to translate recipes quickly, which were then refined by local editors to ensure cultural relevance. This human-AI collaboration resulted in time-to-publish being reduced from days to minutes, localization costs being cut by up to 60%, and editorial time on translation reduced by over 70%, all while maintaining Arla's brand voice and quality.

Arla