Case Study: Boku becomes a data-driven enterprise with Knowi

How Boku Successfully Transitioned to a Data-Driven Enterprise Using Knowi

Boku, a mobile payments platform, needed a better way to give account management, business development, and other teams a complete view of customer and company data without requiring SQL expertise or heavy engineering support. To solve this, Boku looked for an analytics platform that could handle large volumes of data, deliver results quickly, and work without moving or replicating data into a warehouse.

Boku selected Knowi to provide a unified analytics layer across MySQL and later Amazon Redshift, with cached query results, embedded dashboards, and drag-and-drop self-service analysis. Knowi helped Boku become a data-driven enterprise in less than a year, achieve company-wide data harmonization, reduce the cost of information by 70%, and increase upsell/cross-sell opportunities by at least 15%, while also enabling new data-driven product offerings.

Boku

Mike Cahill

Chief Technology Officer