Case Study: Flavorchem achieves 2.7X lead growth with Knowde

Flavorchem saw 2.7X growth in lead volume by launching a digital storefront on Knowde’s marketplace

Flavorchem, a global manufacturer of flavors and ingredients, was undergoing a digital transformation to modernize its customer experience. Their challenge was to digitize their product catalog and provide a self-service online experience to make it easier for customers to discover products and engage with sales. To achieve this, Flavorchem partnered with the vendor Knowde.

Knowde provided a digital storefront on its marketplace, allowing Flavorchem to showcase its catalog and documentation. This solution enabled customer self-service and integrated with the company's existing sales workflows for lead routing. The results were significant, with Flavorchem achieving a 2.7x increase in qualified leads, a 125% increase in qualified visitors, and a 122% increase in qualified impressions.

Flavorchem

Laura Dembitzer

Director of Marketing & Communications