Case Study: Sun Chemical reduces Phish‑Prone rate from 19.2% to 4% with KnowBe4

Sun Chemical and KnowBe4 Empowering Users to Elevate Security

Sun Chemical, the world’s largest producer of printing inks with 10,000+ global employees, faced a gap in user-focused cyber security awareness despite a strong central security team. Seeking a partner to raise employee vigilance, Sun Chemical selected KnowBe4 and its Security Awareness Platform to deliver company-wide training and simulated phishing.

KnowBe4 implemented the platform with Kevin Mitnick Security Awareness Training, PhishER reporting, monthly micro‑learning and fortnightly simulated phishing (9,000+ users were entered manually during rollout). As a result, Sun Chemical’s Phish‑Prone™ Percentage fell from 19.2% to 4% globally, risk exposure and phishing susceptibility declined, and employee security culture and reporting behavior markedly improved thanks to KnowBe4’s program.

Sun Chemical

Tatiana Butcher

Cybersecurity Awareness Manager