Case Study: Minu achieves ISO 27001 readiness and a strong information security culture with KnowBe4

Simplifying the Creation of an Information Security Culture

Minu, a São Paulo–based rewards marketing company that delivers about 6 million rewards monthly, faced the challenge of building an information security culture and achieving ISO 27001 certification after Brazil’s LGPD came into force. To meet this need, Minu selected KnowBe4 and its Kevin Mitnick Security Awareness Training (KMSAT) platform to provide structured, role-based security awareness training across the organization.

KnowBe4 delivered a customizable training platform and diverse content (including the episodic “The Inside Man” series), enabling Minu to log more than 58,000 hours of training and achieve 89% completion among roughly 260 employees. The program reduced security incidents, strengthened customer trust—providing banks with verifiable evidence of security practices—supported Minu’s ISO 27001 efforts, helped secure contract renewals, and is being expanded with KnowBe4’s Mobile Learner App.

Minu

Carine Alves de Carvalho

Security Coordinator