Case Study: River Island achieves a drop in phish-prone rate from 33% to 4.9% with KnowBe4

River Island - Customer Case Study

River Island, a UK fashion retailer with 250 stores and a large online presence, faced rising phishing risk and needed to educate a young, digital-native workforce. Information Security Officer Sunil Patel engaged KnowBe4 and its security awareness training and simulated phishing platform to produce the empirical evidence required to convince senior leadership to invest in security.

KnowBe4 ran a 30-day trial using Active Directory integration and phishing simulations across about 1,800–2,000 employees, revealing an initial 33% click rate; ongoing biweekly tests and progressive AI-driven campaigns cut River Island’s Phish‑prone Percentage to 4.9%. KnowBe4’s platform also helped justify and enable multi‑factor authentication, improved relations between employees and InfoSec, and is being adopted for policy compliance and formal training—delivering measurable risk reduction and business value.

River Island

Sunil Patel

Information Security Officer