Case Study: Non-Profit Educational Institution cuts phishing susceptibility from 34% to single digits with KnowBe4

Non-Profit Educational Institution - Customer Case Study

Non-Profit Educational Institution, a national non-profit with decades of service and tens of thousands of alumni, faced rising phishing and ransomware risk as it scaled and formalized a security team. Lacking a security awareness training (SAT) program, leadership worried about restricting users; an initial baseline using KnowBe4 revealed a 34% Phish-Prone Percentage (PPP), prompting the organization to select KnowBe4 (including Kevin Mitnick Security Awareness Training and simulated phishing) to change user behavior.

KnowBe4 was deployed in about a week, integrating with Active Directory to enroll thousands, and the team implemented baseline and recurring phishing tests, mandatory new‑hire training, retraining for failures, and the Phish Alert reporting workflow. Over three years KnowBe4 helped reduce the phishing failure rate from 34% to the single digits, increased user reporting and engagement, and turned executive leadership into active supporters—delivering measurable risk reduction and easy-to-use reporting.