Case Study: A Leading Poultry Company achieves an 85% reduction in phishing susceptibility with KnowBe4

Leading Poultry Company - Customer Case Study

Leading Poultry Company, a major southern U.S. protein firm with about 8,000 employees (roughly 1,500 on the corporate network), faced rising human-driven cybersecurity risk as staff were increasingly clicking malicious links, producing incidents with financial impact. Seeking a dedicated security-awareness partner, the company selected KnowBe4 and its Kevin Mitnick Security Awareness Training (KMSAT) to formalize education on spam, phishing, ransomware and social engineering.

KnowBe4 rolled out KMSAT and simulated phishing campaigns quickly (first test in April 2019, initial deployment under two weeks) and delivered ongoing monthly training and testing. Over the following year the company’s Phish-Prone Percentage dropped from 17–18% to 2.6% (October 2020), leadership gained actionable visibility into threats, and employee reporting and IT rapport improved—demonstrating KnowBe4’s measurable reduction in risk and stronger security culture.