Case Study: Martha's Vineyard Bank achieves culture-shifting security awareness with KnowBe4

Culture-Shifting Security Awareness with Martha’s Vineyard Bank

Martha's Vineyard Bank, a Massachusetts-based community bank, needed to strengthen its cybersecurity posture by improving employee security awareness. Training and Development Manager John Shorrock turned to KnowBe4’s security awareness platform—using phishing simulations, expert-led short video training, and Smart Groups automation—to move beyond policy-only exercises and keep training realistic, timely, and easy to deploy.

KnowBe4 implemented biweekly simulated phishing tests, targeted short training for employees who clicked tests (and for new hires), and automated assignments and reporting with Smart Groups. The program delivered measurable impact: sustained reductions in phishing click rates, timely employee reporting of real phishing attempts, automated audit-ready reports for the board, time savings for administrators, and consistent security awareness across the bank’s 10 locations, helping prevent potential incidents.

Martha's Vineyard Bank

John Shorrock

Training and Development Manager