Case Study: Segment achieves flexible, branded office expansion with Knotel

Segment - Customer Case Study

Segment, a fast-growing cloud-based software company with offices around the world, needed a way to support rapid expansion while protecting its culture and brand. Its real estate team, led by Jeff Goldman, faced high costs, long lead times, and the complexity of securing and fitting out offices in major markets like New York and San Francisco.

Knotel provided Segment with a customized, flexible, and branded office in Midtown Manhattan within weeks, using its flexible workspace service to eliminate upfront buildout, furniture, and branding costs. The result was a move-in-ready office for Segment’s 25 New York employees, with no long-term lease, no sharing space, and a significant savings in upfront capital while preserving the company’s workplace identity.

Segment

Jeff Goldman

Head of Real Estate and Workplace Operations