Case Study: Sezzle boosts everyday card spend with Knot's CardSwitcher

Sezzle boosts Amazon spend 3.2x with Knot

Sezzle, a fintech company offering buy now, pay later solutions, faced the challenge of making its new Sezzle Card the primary payment method for shoppers' everyday purchases. While the card offered flexibility, getting users to manually update it across all their favorite merchant accounts was a significant friction point. To solve this, Sezzle partnered with vendor Knot and used its CardSwitcher product to automate this process.

Knot's solution integrated directly into the Sezzle app, allowing shoppers to log into their merchant accounts and set the Sezzle Card as their default payment method with just a few taps. This integration was completed in just two weeks. The results were significant, with users switching their card at an average of 2.8 merchants each. This led to a 3.2x increase in spend at Amazon and a 2.6x increase at Walmart, making the Sezzle Card a go-to payment method for daily use.

Sezzle