Case Study: Saxo Capital Markets achieves 2,006 sign-ups for a lead generation campaign with Knorex XPO and a Premium Publisher

Saxo Capital Markets drives 2,006 sign-ups with Knorex

Saxo Capital Markets, a subsidiary of Saxo Bank Group, sought to acquire a minimum of 2,000 sign-ups for a new reality trading show. The challenge was to increase campaign reach for this launch across the Singapore, Australia, and Japan markets. They engaged their programmatic advertising partner, Knorex, and a leading premium publisher to achieve this goal.

Knorex implemented a strategy using its XPO™ programmatic platform, leveraging look-alike retargeting and audience targeting. This solution executed campaigns across the publisher's premium inventory and global ad exchanges. The campaign delivered over 10 million impressions with a 0.3% CTR, surpassing industry benchmarks. Most importantly, Knorex exceeded the goal by generating 2,006 sign-ups in under two months.

Saxo Capital Markets