Case Study: Korean Air achieves 10M+ impressions and 90x ROI with Knorex

Korean Air drives 90x ROI with Knorex

Korean Air, the largest airline and flag carrier of South Korea, sought to significantly increase its campaign reach in Southeast Asia and surpass its previous performance benchmarks. The challenge was to promote its newly launched local language websites for Indonesia, Thailand, and Vietnam. To achieve this, Korean Air partnered with vendor Knorex and leveraged its proprietary full-stack advertising platform, Knorex XPO.

Knorex implemented a solution using household extension, lookalike modeling, and retargeting, alongside dynamic creatives in local languages. By utilizing its optimization algorithm and advertising across display, Facebook, Instagram, and LinkedIn, Knorex delivered exceptional results. The campaign exceeded its target KPIs, delivering over 10 million impressions and achieving a click-through rate of 0.2%. Most impressively, the return on investment reached as high as 90x in certain countries.

Korean Air