Case Study: a cinema chain achieves lower marketing costs and more ticket sales with Knorex

Cinema Chain reduces marketing costs by 50% with Knorex

The customer, a cinema chain operating in Singapore, was looking to improve its digital marketing campaign performance. They were dissatisfied with their existing vendors, whose reports lacked detail and actionable insights, and whose audience targeting capabilities were not sophisticated enough to meet their objectives. They engaged Knorex to address these challenges.

Knorex implemented its XPO marketing cloud platform, which provided auto-optimization, real-time detailed reporting, and advanced targeting strategies like contextual targeting and whitelisting. As a result, the cinema chain achieved a 50% reduction in marketing cost. Furthermore, Knorex XPO generated over 35% new leads and ticket sales for the client.

Cinema Chain