Case Study: Carlson Rezidor Achieves 17% Incremental Direct Online Revenue with Knorex Dynamic Creative Optimization

Carlson Rezidor boosts direct online revenue by 17% with Knorex

Carlson Rezidor, a leading hotel chain with over 120 properties in APAC, faced the challenge of increasing direct online bookings across the region's fragmented and diverse markets. Their goals were to boost direct online revenue and increase monthly website visits. To address this, they partnered with Knorex and leveraged its Dynamic Content Optimization (DCO) capability.

Knorex implemented a solution using personalized message optimization ads, Time2Book optimization, and Property Optimization. This approach exceeded all of the hotel group's KPIs. Knorex delivered over 10,000 website visits, surpassed the previous ROI benchmark by 200%, and contributed to a 17% increase in direct online revenue.

Carlson Rezidor