Case Study: Flewd achieves deeper attribution insights and data-driven growth with KnoCommerce

What Flewd & ACTIV Can Teach Health and Wellness Brands About Data-Driven Growth

Flewd, a stress-relief bath soak brand, faced a significant challenge following iOS privacy changes, which limited its ability to track customer acquisition and understand buyer motivations. Partnering with the agency ACTIV, the brand needed deeper attribution insights to identify who their customers were and what drove them to purchase. To tackle this, they implemented post-purchase surveys from KnoCommerce.

By deploying KnoCommerce's surveys, Flewd gained direct, actionable customer feedback that quickly reshaped its strategy. The data revealed their true demographic was older than assumed and uncovered key purchase motivations like cortisol balance. This allowed Flewd to refocus its advertising and messaging, leading to optimized ad spend and more effective retargeting campaigns. The agency ACTIV also used KnoCommerce's insights to scale other health and wellness brands, demonstrating the tool's significant impact on strategy and growth.

Flewd

Daniel Okon

Flewd