Case Study: Voggs Media improves attribution and ROI with KnoCommerce

Voggs Media’s Quest for Better Attribution

Voggs Media, a German performance advertising agency, faced significant challenges in marketing attribution and data reliability for its ecommerce clients following the introduction of iOS 14 and stricter privacy regulations. This "post-apocalyptic" data landscape made it difficult to understand the customer journey and scale campaigns effectively. To solve this, Voggs turned to the vendor KnoCommerce and its post-purchase survey service to obtain trustworthy zero-party data.

By implementing KnoCommerce and integrating its data with the Klar attribution platform, Voggs Media unlocked powerful insights into initial customer touchpoints and channel performance. This solution enabled their clients to make smarter, data-backed spending decisions, with some discovering that 30-50% of sales were generated by previously overlooked channels like word-of-mouth. The results included a clearer understanding of true customer acquisition cost and return on ad spend, ultimately leading to increased ROI and more efficient budget allocation for their clients.

Voggs Media

Matthias Vogg

Managing Director and Performance Manager