Case Study: Range Leather fills its wholesale pipeline and drives 4x+ ROI with KnoCommerce

How Range Used KNO’s Post-Purchase Surveys to Fill Their Wholesale Pipeline & Drive Over 4x ROI

Range Leather, a handmade leather goods maker, wanted to gain a firsthand understanding of their customers' origins and preferences. They turned to the vendor KnoCommerce and its post-purchase survey service to explore customer attribution and gather direct feedback, moving beyond their assumptions about traffic sources and product appeal.

KnoCommerce implemented targeted surveys that revealed 75% of customers came from paid social and 20% from word-of-mouth. This data validated their ad spend and helped refine their marketing. Most significantly, a survey question revealed a new lead generation opportunity; 21% of hat buyers were interested in custom orders for businesses. This insight led to a new email flow with a 20% opt-in rate and drove a 4x return on investment for KnoCommerce.

Range Leather

Tim Aton

COO