Case Study: Pura Vida discovers its core audience and TikTok’s impact with KnoCommerce

How Pura Vida Used Kno to Find Their Dream Customer — on TikTok

Pura Vida, a jewelry and lifestyle brand, wanted to gain deeper insight into its customer demographics and improve the response rates of its post-purchase surveys. The team lacked a dedicated data team and was struggling to obtain the detailed, segment-specific data needed to inform its marketing strategy and long-range business plan. They turned to KnoCommerce for a solution.

Using KnoCommerce's survey tools, Pura Vida deployed targeted surveys that revealed a significant portion of their customers were under 18 and that 40% of sales were gifts, leading to a new evergreen gifting campaign strategy. The solution from KnoCommerce also uncovered that TikTok was a major, previously underreported discovery channel. This resulted in a survey response rate increase from 25% to 33%, providing the crucial data needed for strategic decision-making.

Pura Vida

Deirdre Kelly

Pura Vida