Case Study: Only Curls uncovers TikTok-driven sales and boosts app downloads with KnoCommerce

How Only Curls Used Tapcart and KNO to Find Their TikTok Sweet Spot

Only Curls, a brand specializing in products for curly and wavy hair, needed to better understand their customers' origins and preferences to guide product development and marketing. Their challenge was identifying where their ideal customers were discovering them and what new products they desired, moving beyond guesswork to data-driven decisions. They partnered with KnoCommerce to implement its post-purchase survey service.

By deploying KnoCommerce's customizable surveys, Only Curls gained critical insights. They discovered that 25% of their purchases were attributed to TikTok, a platform they had underestimated, and used this data to confidently increase their content and ad spend there. Furthermore, KnoCommerce's solution drove over 1,000 new app downloads in two months and provided the customer feedback that directly inspired new product launches.

Only Curls

Lizzie Carter

Carter