Case Study: Oats Overnight turns post-purchase surveys into growth insights with KnoCommerce

How Oats Overnight Turned Surveys into Strategy

Oats Overnight, a brand offering nutritious breakfast solutions, sought to gain a deeper understanding of its customers to inform strategic decisions. The company was missing granular data on customer acquisition channels and motivations, relying solely on metrics from ad platforms. To address this, they partnered with KnoCommerce and implemented its post-purchase survey service to gather critical insights directly from customers.

Using KnoCommerce's solution, Oats Overnight deployed a detailed 20-question survey that achieved a remarkable 58% response rate with a 77% completion rate. The data collected enabled the company to optimize marketing spend, guide product development, refine messaging, and support retail expansion initiatives. These insights provided by KnoCommerce gave the team confidence to make data-driven decisions, helping them diversify sales channels and strengthen pitches to retail partners with real customer feedback.

Oats Overnight

Cesar Gonzalez

Marketing Director