Case Study: Laura Geller boosts TV ROI with KnoCommerce

How Laura Geller Beauty drove 3x ROI from TV with KNO

Laura Geller Beauty, a 9-figure beauty brand, faced significant challenges in tracking and attributing conversions post-iOS 14. The company, led by Head of Growth Scott Kramer, needed to accurately evaluate the performance of new marketing channels like linear TV, which could not be measured with traditional click attribution. They turned to KnoCommerce to implement a solution.

By utilizing KnoCommerce's post-purchase survey capabilities, the team gathered precise data on customer interactions with their campaigns. This solution allowed Laura Geller to accurately measure a survey-modeled ROAS, revealing that TV was their second-largest performing channel. This data-driven approach enabled them to double their TV budget and drive a 3x return on investment, while also using the insights to save tens of thousands of dollars on unnecessary projects and guide product development.

Laura Geller