Case Study: SwimOutlet boosts growth insights and loyalty with KnoCommerce

How KnoCommerce Drives Key Growth Insights for SwimOutlet

SwimOutlet, a leading online swim retailer, faced challenges in understanding its customers and the true effectiveness of its marketing efforts. Relying on traditional feedback methods like NPS surveys provided delayed and often unactionable data. Their Director of Growth, Adam Hayim, needed immediate, concrete insights to validate assumptions about customer demographics and to better allocate resources for top-of-funnel advertising campaigns on platforms like CTV and Meta.

By implementing KnoCommerce's post-purchase survey solution, SwimOutlet gained access to rich, immediate zero-party data. This allowed them to discover that only half of their customers were affiliated with swim teams, a key insight that reshaped their marketing. Using KnoCommerce, they refined their loyalty program to increase participation, gained trust in their paid advertising channels, and made more strategic, data-driven decisions, leading to more efficient budget allocation and smarter growth.

SwimOutlet.com

Adam Hayim

Director of Growth, Acquisition