Case Study: HexClad refines media spending with KnoCommerce

How HexClad Used KnoCommerce to Refine Media Spending

HexClad, a direct-to-consumer cookware brand, faced a significant challenge in optimizing its marketing spend due to a long 1-3 month customer consideration period. This complex buyer's journey made it difficult to accurately attribute which channels were driving discovery and sales. They partnered with the vendor KnoCommerce to implement its post-purchase survey solution to better understand customer behavior and refine their media strategy.

Using KnoCommerce, HexClad deployed post-purchase surveys to identify the original discovery channels for its customers, providing critical data that other attribution methods missed. This allowed them to validate and optimize new marketing channels like podcasts, leading to more strategic budget allocations. The solution also provided actionable insights into customer preferences that directly informed product development. KnoCommerce became a cornerstone of their attribution strategy, enabling remarkable growth and enhanced decision-making.

HexClad

Connor Rolain

Head of Growth