Case Study: Graza optimizes social media and influencer campaigns with KnoCommerce

How Graza Elevated Social Media & Influencer Campaigns with KNO and Superfiliate

Graza, a premium olive oil brand, faced the challenge of scaling and quantifying its successful but scrappy social media and influencer marketing efforts. As the brand grew, manually tracking customer feedback and attributing sales to specific campaigns or platforms became unsustainable. Graza's consultant, Kendall Dickieson, needed a centralized system to gather customer insights and understand which marketing channels were truly driving revenue to make more strategic, data-driven budget allocations.

Using KnoCommerce's post-purchase survey platform, Graza gained direct insight into how customers discovered their brand, achieving a 40% response rate. This data allowed them to strategically shift efforts to the most effective platforms and conduct precise A/B testing for influencer campaigns. Partnered with Superfiliate for management, the solution enabled Graza to scale its program, seed over 2,000 products to influencers, and drive significant revenue growth through optimized, data-informed strategies.

Graza

Kendall Dickieson

Graza