Case Study: BrüMate drives TikTok growth and BFCM success with KnoCommerce

How BrüMate Used KnoCommerce Post-Purchase Surveys to Crack the Code on BFCM Success

Brumate, a direct-to-consumer drinkware brand, sought to move beyond basic customer acquisition and achieve deeper growth by truly understanding its customers. To crack this code, particularly for major events like Black Friday Cyber Monday (BFCM), the company partnered with KnoCommerce and implemented its post-purchase survey solution to gather crucial customer intelligence.

KnoCommerce's post-purchase surveys provided Brumate with actionable data across multiple business functions. The solution enabled the brand to validate TikTok as its top customer acquisition channel, refine product development by highlighting the paramount importance of being leakproof, and craft a highly successful BFCM strategy based on direct customer input. This data-driven approach led to a surge in repeat purchases and gave Brumate a comprehensive view of its marketing efforts, strengthening both its digital and retail strategies.

Brumate

Hans Harris

Director of Growth