Case Study: Beekman 1802 boosts Q4 gifting sales with KnoCommerce

How Beekman 1802 Optimized Gifting Strategies for Q4 Seasonal Sales Surge

Beekman 1802, a skincare brand known for its seasonal gift sets, faced the challenge of optimizing these offerings for the Q4 holiday sales surge. Their primary issue was understanding whether customers purchased their curated gift boxes to present as a single gift or intended to break them apart to give individual items to multiple people. To gain these insights, they turned to the post-purchase survey tool from vendor KnoCommerce.

KnoCommerce's solution involved implementing targeted post-purchase surveys to directly ask customers about their gifting intentions. The key insight revealed that a significant portion of customers preferred the flexibility of breaking apart the sets for multiple gifts. This allowed Beekman 1802 to realign their product strategy with customer behavior, leading to improved customer satisfaction and a notable increase in Q4 sales. Furthermore, KnoCommerce provided enhanced marketing insights by helping to measure effectiveness across harder-to-track channels.

Beekman

David Baker

Chief Digital Officer