Case Study: Aura Bora expands into retail markets and uncovers customer insights with KnoCommerce

How Aura Bora Used KNO Surveys to Uncover a Deeper Understanding of Customers and Unlock New Markets

Aura Bora, a beverage company known for its botanical sparkling waters, sought a deeper understanding of its consumer base to optimize advertising and support its expansion into retail markets. The company partnered with KnoCommerce and used its KNO Surveys to gather zero-party data and gain these critical consumer insights.

By implementing customized post-purchase surveys from KnoCommerce, Aura Bora uncovered detailed data on customer demographics, purchasing habits, and preferences. This information was directly used to successfully secure partnerships with major retailers like Ralphs by demonstrating clear consumer demand. The data also revealed that cart abandonment was primarily due to affordability, which allowed Aura Bora to reallocate its advertising budget more efficiently, saving money and improving its marketing focus.

Aura Bora

Cameron Faist

Director of Ecommerce