Case Study: Webflow ships in-product marketing notifications and reduces technical debt with Knock

Webflow accelerates in-product messaging with Knock in 2023

Webflow, a leading visual development platform, sought to increase customer engagement and retention by introducing in-product marketing messages. Their challenge was building a best-in-class notification infrastructure in-house, which would have created significant technical debt and slowed down their product and marketing teams. They turned to vendor Knock and its Workflows, Broadcasts, and Guides products to find a specialized solution.

Knock provided a native-feeling in-app messaging solution that was fully integrated, avoiding a generic widget appearance. This allowed Webflow's engineering team to stop focusing on building and maintaining infrastructure and instead concentrate on driving adoption of new features. As a result, Webflow successfully shipped in-product marketing notifications with increased agility, enabling their teams to quickly introduce new messaging to customers.

Webflow