Case Study: Medium turns notifications into a growth engine with Knock

Medium turns notifications into a growth engine with Knock for over 1 million active users

Medium, a publishing and social media platform, faced an engineering bottleneck with its customer notifications. To overcome this challenge, they implemented Knock's customer engagement infrastructure, specifically using its Workflows and Broadcasts products for email and push messaging.

The solution from Knock empowered Medium's non-engineering teams to build and manage notifications themselves, drastically reducing the need for developer time. For a Black Friday campaign, the marketing team was able to independently assemble and execute a push notification campaign with minimal engineering support. This transformed notifications from a bottleneck into a hands-off growth engine for the company.

Medium