Case Study: Nolan Real Estate Services boosts lead-to-tour conversion with Knock

Nolan Real Estate Services - Customer Case Study

Nolan Real Estate Services partnered with **Knock** to improve prospect and resident engagement across its 6,500-unit, 23-community portfolio. Facing the challenge of keeping up with high volumes of prospect communication and improving leasing performance, the team looked for a better way to manage engagement and drive stronger conversion rates.

Using **Knock’s communication platform**, Nolan rolled out the solution portfolio-wide after a successful trial. The result was a dramatic lift in performance: communities reached a 100% daily engagement rate, lead-to-tour conversion increased from 14% to 36%—a 2.5x improvement—and lead-to-lease conversions doubled.

Nolan Real Estate Services

Amy Siebert

Vice President of Sales & Marketing