Case Study: Magnolia Capital improves leasing performance with Knock

Magnolia Capital - Customer Case Study

Magnolia Capital, a multifamily real estate investment firm, was struggling with an unreliable CRM that produced data they couldn’t trust. Before switching to Knock, their team had trouble validating key metrics like tours and lead-to-tour performance, and they wanted a simpler platform that could handle chatbot, online scheduling, Craigslist posting, and CRM functions without relying on multiple disconnected tools.

Knock implemented an all-in-one CRM and leasing automation solution that centralized data into one source and made it easier for leasing teams to use every day. As a result, Magnolia Capital saw clearer reporting, stronger early-funnel performance, and improved lead-to-tour conversion, with many properties moving from below or around 38% to consistently 35% or higher, and some reaching the 40s.

Magnolia Capital

Mary Beth Thede

Marketing Manager